SEO guides

Practical guides for people who own a site and want the next fix done, written in plain words.

• Answer engine optimization (AEO): the complete guide

  How to become the answer in featured snippets, People Also Ask, AI Overviews and AI Mode: answer-first writing, schema in 2026 and how to measure it.

  Updated 26 October 2026

• Generative engine optimization (GEO): the complete guide

  How to get cited by ChatGPT, Claude, Perplexity and Copilot: AI crawler access, quotable content, brand mentions and prompt tracking, and what is unproven.

  Updated 26 October 2026

• How to get your business recommended by ChatGPT

  Get your business recommended by ChatGPT: allow OAI-SearchBot, state clear facts, earn third-party mentions, and measure. A full 2026 playbook.

  Updated 26 October 2026